PG&E Safety Campaign: TV, Video, OOH, Print, Online Safe, not scared. The goal with the new PG&E safety campaign is to motivate safer behavior. Since safety messages have an inherently scary aspect, and fear makes people want to disengage, we went in the opposite direction and developed the Simple Safety Campaign. This homey approach is
PG&E Multilingual: Print and OOH Festival of languages. PG&E’s service areas include many diverse populations, and PG&E regularly does advertising campaigns that are translated into Spanish, Chinese, Korean, and Vietnamese. Here is a selection of the many “in language” executions we’ve done. Vietnamese Print Ad Chinese OOH Spanish OOH Korean Print Ad
UCSF: Security Awareness Campaign The information technology team at the University of California in San Francisco wanted to create awareness around the issue of data security. So we created a series of communications that highlighted the kinds of important data that could easily be lost, like medical records and patient Social Security numbers, just by misplacing
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