PG&E Safety Campaign: TV, Video, OOH, Print, Online
Safe, not scared. The goal with the new PG&E safety campaign is to motivate safer behavior. Since safety messages have an inherently scary aspect, and fear makes people want to disengage, we went in the opposite direction and developed the Simple Safety Campaign. This homey approach is very non-threatening, and the focus is on ordinary families taking the right action at the right time.
Adopting the simplified world of 2D vector art for our visual storytelling enables us to bring a variety of scenarios to life in a friendly way. And using a real PG&E employee for the voiceover dovetails with PG&E’s current employee-focused brand campaign.