PG&E Animated Safety Campaign: Video, OOH, Print, Online

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PG&E Safety Campaign: TV, Video, OOH, Print, Online Safe, not scared. The goal with the new PG&E safety campaign is to motivate safer behavior. Since safety messages have an inherently scary aspect, and fear makes people want to disengage, we went in the opposite direction and developed the Simple Safety Campaign. This homey approach is

PG&E Multilingual: Print and OOH


PG&E Multilingual: Print and OOH Festival of languages. PG&E’s service areas include many diverse populations, and PG&E regularly does advertising campaigns that are translated into Spanish, Chinese, Korean, and Vietnamese. Here is a selection of the many “in language” executions we’ve done. Vietnamese Print Ad Chinese OOH Spanish OOH Korean Print Ad