AAA Travel: Demand Generation Anchors aweigh! AAA Travel is a full-service travel agency that offers a wide choice of cruises and tours from some of the most respected travel companies in the world. We created a series of colorful 20-page self-mailers for them, each aimed at a different market segment: Affluent, Boomer, Mature and Family.
Get smart. Routine maintenance of of air conditioning systems is the kind of thing you tend to put off, even though it will save you money in cooling costs. So the goal with this mail piece was to encourage people to take action now. The free check up with a $50 reward helped move recipients
Silicon Valley Bank: Dimensional DM Open, sesame! For Silicon Valley Bank, we developed a highly targeted, impactful, dimensional package that got past the gatekeepers to reach CEOs and CFOs in the technology industry. The creative used a pen incorporating a USB storage device to illustrate how Silicon Valley Bank’s vision wasn’t like ordinary banks when
PG&E Pool Pumps: DM Hidden in plain sight. Lots of people don’t realize how much energy their swimming pools use. In fact, it can account for half of their entire energy bill. PG&E’s goal with this DM campaign was to make people aware of this startling fact, then drive them to activate a rebate towards
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