PG&E Smart AC: Direct Mail


Get smart. Routine maintenance of of air conditioning systems is the kind of thing you tend to put off, even though it will save you money in cooling costs. So the goal with this mail piece was to encourage people to take action now.

The free check up with a $50 reward helped move recipients to action, and the simple, friendly illustration style allowed us to offer encouragement without sounding hectoring.

                                              Brochure CoverSmartAC_Bro_Cover

                                                                                                                     Brochure Example SpreadSmartAC_Bro_p5-6