AAA Travel: Demand Generation
Anchors aweigh! AAA Travel is a full-service travel agency that offers a wide choice of cruises and tours from some of the most respected travel companies in the world. We created a series of colorful 20-page self-mailers for them, each aimed at a different market segment: Affluent, Boomer, Mature and Family.
The combination of lush photography and casual, sometimes humorous language, created the feel of wonderful journeys that were within reach.