A day in the life. PG&E asked us to develop these videos with supporting banners to help spread the word about two very important safety topics: gas leaks in homes and metallic balloons getting caught in power lines.
We found a great spokesperson in PG&E employee Liz Lucas, who brought a strong “regular folks” feel to the spots. And we shot them in a way that makes the people in the spot feel like they could be your neighbors. We then used images from the shoot to create the banners that rounded out this effort.
Video
Video
Banner
Banner
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