PG&E Medical Baseline: Video & Email



The power to help. The PG&E Medical Baseline program provides power to customers who have a critical need because they use medical equipment in their homes. This can be an emotional subject because there’s a lot on the line, so we strove to make the reader feel as comfortable as possible.

The animated video presents the information in a calm, non-scary way, while the image in the email focuses the viewer’s attention on the deep love between the two people.

Animated Video


Email – English

Med Baeline EM English.jpeg

Email – Spanish

Med Baseline EM Spanish.jpeg