The power to help. The PG&E Medical Baseline program provides power to customers who have a critical need because they use medical equipment in their homes. This can be an emotional subject because there’s a lot on the line, so we strove to make the reader feel as comfortable as possible.
The animated video presents the information in a calm, non-scary way, while the image in the email focuses the viewer’s attention on the deep love between the two people.
Email – English
Email – Spanish