PG&E Home Energy Checkup: Emails


How’s your energy? PG&E regularly pitches their Home Energy Checkup to customers. It’s a way for people to get customized tips about saving energy in their homes. Since we do these often, we try add to the topicality and current relevance by attaching it closely to the coming season. In this instance we were able to leverage PG&E’s color palette by finding photography that matched the approved colors exactly. The result feels like a warm and homey note from a friend, cajoling you into saving energy rather than hectoring you.


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