PG&E Energy Savings for Kids: TV
Kid power! Music is a powerful mnemonic, so it was a natural avenue to explore when we were working on creative aimed at an audience as young as five. We leveraged the happy, kid-friendly visual style we developed for the Simple Safety campaign, and paired it with singing boy and girl characters to create a tiny safety music video.
In the recording studio, it was quite amusing to hear our pint-sized professional talent comparing notes on agents, callbacks, and tongue twisters.