PG&E Peak Day Pricing: Collateral, Direct Mail, Email


Peak experiences. The PG&E Peak Day Pricing program is one that enables customers to benefit from lower rates year-round, in exchange for paying a higher rate during several days of peak demand, which usually occur in the summer.

It did take a bit of explaining in order to put the details across, so we made sure to use friendly graphics that suggested communities coming together and everyday things like text messages.

Collateral Cover

PGE PDP Collateral Cover


Direct Mail



                                                                                                                                                  Desktop Email 

PGE PDP Desktop Email


                                                                                                           Mobile Email

PGE PDP Mobile Email