Format Exploration: Cinemagraph


Format Exploration: Cinemagraph

Bust a move. This is a special kind of banner called a Cinemagraph: an amalgam of still photography and video. The banner you see here is one we created as part of our exploration of the creative for the PG&E Safety Campaign.

As you can see, Cinemagraphs have a kind of “lava lamp effect.” It’s easy to just keep looking at them—which, of course, is a wonderful characteristic for advertising to have. We’d love to do an entire campaign built around this art form, especially because it hasn’t been done yet.

Maybe it’s the fresh new thing you’ve been looking for? Drop us a line at and let’s talk.

                                 Cinemagraph Bannerpge-exploration-banner