PG&E Safety Campaign: Social


PG&E Safety Campaign: Social

Safety first. Our PG&E Safety campaign included Facebook elements. The simple layouts with minimal type worked well with Facebook’s standards. And the happy graphics— especially pets—blended easily into the social environment and encouraged sharing. We also created social versions that more closely matched PG&E’s brand campaign, as part of the extensive testing that we did.

FacebookFacebook - Balloons copy.png


FacebookFacebook - Gas.png


FacebookFacebook - Liz - Balloons.png