TOU Summer 2023 Campaign • Home Energy Checkup Videos • FERA Campaign • ESA Campaign
PG&E TOU Summer 2023 Campaign
The PG&E Time-of-Use (TOU) Summer 2023 Campaign surrounded business people with messaging in video, direct mail, banners, and native advertising. We worked with Meghan Pariso and Donna Fong to create a campaign that reflects the great diversity of California business.
Video
This was optimized for mobile to catch fast-moving business people on the go. We also included bold graphic overlays to make the message as clear as possible.
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Social, Native and Search
We created many different iterations of the basic message so we could reach out to business and agricultural people on a variety of different platforms.
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Direct Mail
Targeted messaging to both business and agricultural recipients delivered the details they need to make decisions.
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Banners
The banners leveraged images from the direct mail and native executions to keep the campaign as cohesive as possible.
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