Clients|Work
Treo
Treo Test Campaign 
Treo combines the features of a mobile phone, PDA, wireless email device, and wireless Internet browser. Our test campaign was used to evaluate several creative messages, offers and lists and determine the right combination to educate prospects on the benefits of the Treo and drive them to the web or call centers. The result? A direct mail program that provided smart learnings about a product appropriately called a “smart phone”.
