PG&E

CFL Banner Advertising more content

PG&E was conducting a multi-faceted campaign to encourage consumers to switch from traditional light bulbs to energy-saving CFLs. Yates Advertising had the task of increasing awareness and educating prospects to CFL’s many new benefits. Seven banners in total were developed. Seven banners in total beat web click-through norms. Here are four.
PG&E - CFL Banner Advertising Discover the new and improved CFL’s And right in your neighborhood Find a store near you See where you can save on CFL’s